APPLY WINGMAN — BRAND KIT
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THE LOGO
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The logo is the wordmark APPLY (bold, geometric, wide-set) with the WINGMAN
figure locked to its right. The figure is centered exactly on the cap line of
APPLY and is symmetric on its own axis. The two together ARE the logo. The
Wingman is never used alone, and never placed below APPLY. Square contexts use
the same adjacent lockup scaled to fill the frame.

FIVE COLOURS — every logo and banner ships in all five:
  Lights:  Ivory #f4efe3 · White #ffffff · Champagne #d9bc7e
  Darks:   Black #161208 · Navy #16223f
Pick the colour that carries best on your background.

FOLDERS
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logos/    apply-logo-{ivory,white,gold,black,navy}.png  (transparent, hi-res, tight-fit)
icons/    app-icon-{ink,navy,ivory,white,champagne}-512.png  (rounded tiles, full logo)
favicon/  favicon-{ink,navy,ivory,white,champagne}-{512,64}.png
social/   profile-{ink,navy,ivory,white,champagne}-400.png  (circular avatars)
          BANNERS, each in all 5 colours (suffix -ink/-navy/-ivory/-white/-champagne):
            linkedin-1584x396, x-header-1500x500, og-1200x630,
            instagram-post-1080, instagram-story-1080x1920,
            facebook-1640x856, youtube-2560x1440
          Banners set the full name "Apply Wingman" in a premium bold serif
          with the line YOUR BEST SHOT AT YOUR BEST JOB.
email-signature.html, README.txt, trademark-note.txt

TYPE
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Logo wordmark : bold geometric sans (Helvetica Neue / Arial, weight 700, tracked).
Banners name  : premium serif (Georgia family), bold.
Product UI    : Hanken Grotesk · Display : Newsreader · Data : IBM Plex Mono.

CLEAR SPACE & MIN SIZE
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Clear space around the logo = the height of the "A". Let the logo fill its frame;
never shrink it into a corner. Keep the Wingman to the right, centered on the cap
line, with the set tight gap. Never isolate or lower the Wingman, never stretch,
rotate, or recolour outside the five options.

LINE
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"Your best shot at your best job." Speaks to students, graduates and working
professionals alike: whoever you are and wherever you are applying, this gives
you the best shot at the best job in the market you are targeting.

NAME / TRADEMARK — see trademark-note.txt. Artwork is original and yours; the NAME
still needs a formal clearance search and attorney opinion before filing.